In our keynote speech, LinkedIn Top Voice Richard Moore will take us through his three-stage process to convert from content on the platform.
First, he’ll guide you through the nuances your content needs to attract your audience and have them see you in the right way.
Then, you’ll learn how to have them decide to step forward as well as understanding two crucial ways they will do this.
He’ll end with the process of conversion itself. So, which cues to observe in how they engage with you as well as what to say to move your audience to a call, discussion, or meeting with you.
Ultimately, being able to move someone to this state means you can craft meaningful opportunities from your efforts on LinkedIn.
You will learn about:
• Attraction: The content fundamentals that set you up to engage with the right people.
• Traffic: How to have them step forward.
• Conversion: The cues to observe and what to say to move your audience to a call, discussion or meeting.