Richard van der Blom

Founder and owner, Just Connecting
 https://www.justconnecting.nl/en/

Richard van der Blom is the Founder and CEO of Just Connecting HUB, an internationally recognized agency delivering high-impact LinkedIn training and consultancy to elevate sales, marketing and Employee Advocacy performance.

Since 2010, Richard has trained +300,000 professionals and transformed the LinkedIn strategies of +1,000 companies globally, including industry leaders like Nestlé, Capgemini, InterSystems, Salesforce, AON, PwC, and others.

A pioneer in Social Selling and LinkedIn strategy, Richard is the author of +600 insightful blogs and reports, attracting an impressive 25 million views each year. He is the creator of the LinkedIn Algorithm Insights Report, downloaded over 5 million times, which has become a go-to resource for businesses and individuals seeking to maximize their LinkedIn impact.

Recognised by Forbes, Favikon and Business Insider, Richard plays a vital role in shaping industry standards and best practices. His expertise and dynamic speaking style have made him a sought-after keynote speaker worldwide, gracing stages in Austin, Boston, Buenos Aires, Marrakech, London, Paris, Dubai, Singapore, and beyond.

Known for his actionable insights and practical approach, Richard is dedicated to helping businesses achieve measurable results on LinkedIn, fostering growth, visibility, and meaningful engagement across all levels of an organization.

Social Profiles

All Sessions by Richard van der Blom

  • KONFERENCE 15. MAJ


  • 11:15  - 12:00
    Tekst på vej.

  • 13:00  - 13:45
    Are you tired of Employee Advocacy programs that fizzle out after year one? It’s time to rewrite the playbook.

    In this session, you’ll discover why 92% of Employee Advocacy (EA) programs fail to deliver desired results and learn the critical question every organization must ask before launching a program.

    Using the revolutionary EA Pyramid, you'll gain insights into the 4 distinct roles employees play in advocacy — and why a "one-size-fits-all" approach is destined to fail.

    You’ll also learn how Thought Leaders act as accelerators in your EA journey, unlocking the potential for faster, more sustainable growth.

    Plus, we'll tackle one of the most debated questions in Employee Advocacy: Do you need specialized tools? (Spoiler: It’s not a simple yes or no.)

    Walk away with practical guidance on selecting the right tools and strategies to support each advocacy role.

    Key Takeaways:

    • Identify the 5 key pitfalls to avoid when launching or scaling an EA program.

    • Discover the 4 unique roles of Employee Advocacy and how to support each one for maximum impact.

    • Learn how Thought Leaders accelerate your EA program and amplify its reach.

    • Get clarity on the role of tools and platforms in your advocacy strategy — what’s essential and what’s not.

    • Leave with a blueprint for sustainable Employee Advocacy that works beyond year one.

    This session will give you the structure, tools, and insights you need to build an Employee Advocacy program that drives visibility, influence, and sustainable growth — not just for the first year, but for the long haul.
    Employee Advocacy




Del

Richard van der Blom